What’s your logo worth?
A large number of people undervalue the importance of their logo. Sure, the logo is only one small part of your brand, but it is an important part nonetheless. I recently subscribed to RSS updates for blog posts containing the words ‘logo design’. Here are some excerpts from the many posts I’ve since read.
I need a vector logo for my business. Must be able to be resized without losing the quality. I have the logo idea…. Budget: (US$50).
The prize for the winning company logo design is $100 USD payable in your paypal the day the contest ends, and the contest deadline will be the 1st of May. We will wait for your creatives, and wish good luck to all contestants. Let the battle begin!
I’m a professional logo designer offering my skills. Prices can range from $20 (approx. £11) up to around $280 (approx. £150) with various package options along the way.
A business person spending $50 on professional design services shouldn’t be expecting anything more than one hours’ work at the most, so to value your brand identity like that isn’t a wise move.
Logo design process contains many of the steps that other logo designers will work through. There’s simply no way to do so in an hour.
Yes, you might be on a tight budget, as most people starting a business are, but being in business doesn’t come cheap. Consider carefully how a poor logo will end up costing much more for a re-design further down the line.
Have you spent any money on a logo design? Was it worth what you spent?
No doubt logo is a basis of the visual image of a company. More serious the company is more expensive is the logo. One snap look at the logo worth the impression it makes in your mind in a wink. But it’s not only “the gay coat of gentleman”… The quality of all the ad materials can be spoiled easily with bad logo.